Broken-down Atari workers criticize viral advertising and marketing and marketing and marketing campaign in opposition to founder


Extra than one females dangle attain out in toughen of Atari’s co-founder after a viral advertising and marketing and marketing and marketing campaign stripped him of an award. Their phrases forged novel light on the history of the gaming industry, and why the judgement heaped upon one particular person also can simply had been unfair and reactionary.

It started when the Recreation Developer’s Conference introduced Nolan Bushnell would receive its Pioneer Award. Within hours, dozens of different folks on Twitter had been calling for the GDC to rethink its decision. They cited several interviews and written sources that issue the Atari workplaces of the seventies (Bushnell’s era) as more lax in nature than would be tolerated on the present time, and acknowledged such behavior shouldn’t be well-known within the months following the MeToo movement in opposition to sexual harassment and violence.

In interviews, Bushnell acknowledged issues fancy, “Some ladies truly feel delighted around me, and a few don’t” and “We employed the most easy taking a glimpse secretaries for that division.” and doing issues fancy naming the in-rental model of Pong after an even searching female worker.

The GDC with out be conscious rescinded the award. Bushnell made an announcement on Twitter announcing he’s delighted the industry is making such an effort to be more absolute most life like:

Now the backlash in opposition to the backlash is rolling in. In this case, a pair of mature female “Atarians,” who labored for the firm all the map in which thru its most lax interval, dangle attain out in toughen of Bushnell.

In a Kotaku article describing the early Atari working ambiance, several females had particular issues to issue in regards to the firm, its culture, and the alternatives they had been given there. They didn’t lisp any in-explain of work antics, but acknowledged they now and again ever, if ever, felt disrespected or harassed while on the job.

The staff dangle now not confined their remarks to interviews, either. In a thread on the Atari Museum Facebook web page, several of the females shared their experiences:

“It modified into once the 70’s, we had fun. To my data, no one ever did something else they did now not must invent. At Atari, there modified into once NO antagonistic work ambiance.” — Elaine Shirley

“We had been all young and total of dreams for the long whisk. Under no circumstances once did I ever truly feel violated or assaulted by males or females. It modified into once a fun explain to work and I fancy the recollections.” — Tanja King

From my vantage point and having a first-particular person standpoint of this time and the Atari ambiance, what has been achieved to Nolan is falsely mischaracterizing him for a common of living that did no hurt or homely to someone.” — Loni Reeder

Yes, there had been well deserved courtyard parties, a total lot pot, fun within the scorching bath, invitations to Nolans house for the most nice firm parties. The total females who labored in Engineering had been solid willed though-provoking working glide females.” — Cecille Wood-Leguillon

On the one hand, that it’s seemingly you’ll perchance snort that there’s no map to fable for the experiences of all females who ever labored for Atari. We are succesful of on no account snort with certainty no one modified into once ever hurt or harassed there. On different, there ought to now not any names or even stories to join to the allegations, simplest nostalgic memories from the likes of Bushnell himself.

The MeToo movement stays a dominating power on social media, being a rallying cry within the support of which many can accumulate the comfort of team spirit, including me. Nevertheless this feels fancy the homely application of it. There are females being effected within the gaming industry now, who need the abet and appreciation noteworthy more than a crew of females who snort they weren’t victims.

The award’s detractors don’t snort they ought to erase Bushnell’s contributions, simplest to ask the timing of rewarding him in a “post-MeToo” world. To which I ask: If now not now, then when?

This feels fancy an overreaction wrapped up within the memory of simply intentions. There’s no fire here — and, at simplest, it’s lovely a story about how noteworthy issues dangle modified within the gaming industry within the intervening forty years.


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