As digital ordering becomes an even bigger part of restaurant sales, Chipotle is having a stare to enhance the tempo at which it could perhaps perhaps perhaps push orders by.
Digital sales are about 8.6 % of Chipotle’s overall sales, led by cell ordering, which has increased 50 % year over year.
By the terminate of 2018, the company hopes to add a second have-line at about 1,000 places, or 30 % of its shops, to raise the assortment of orders it could perhaps perhaps perhaps tackle and how snappy it could perhaps perhaps perhaps tackle them. Chipotle estimates that this could perhaps spend $45 million to retrofit second have-strains into unique and contemporary restaurants.
“We’re furthermore seeing bigger guest pleasure within the restaurants that have the contemporary, second have-line, and we now have seen additional low cost in guest wait instances to below Quarter-hour as we continue to optimize our smarter protect up instances,” Ells mentioned.
Chipotle furthermore plans to originate a loyalty program within the second half of 2018. The burrito chain’s previous loyalty program, Chiptopia, which ran for roughly three month in 2016, was once a main driver of sales for the logo.
The corporate will spend an additional $15 million to enhance IT infrastructure to help increase its digital purposes.