Magic Jump is planning a pair of editions of its augmented reality glasses for diverse ranges of customers and professionals, with basically the most cost-good beginning at the price of a “higher-discontinue cell cell phone to higher-discontinue pill,” says company president and CEO Rony Abovitz. “I deem we’re attempting to set good tiers — we’re not going to be a single-product company over time,” Abovitz suggested an viewers one day of an interview at Recode’s Code Media conference this day.
Abovitz says the Magic Jump One, a “creator edition” headset that’s alleged to be popping out this 365 days, falls someplace in the route of Magic Jump’s tag differ. “We are able to occupy a product line in that tag point possibly for the company’s history, and we’ll possibly occupy some above and we’ll occupy some below,” he says. “We’ll occupy even higher-discontinue [versions] for hyper-pro, and then we’ll occupy broad mass-market” products.
Magic Jump hasn’t printed a tag point for the Magic Jump One or any varied headset. Nonetheless “mass-market” isn’t going to imply cheap. “Bigger-discontinue cell cell phone to higher-discontinue pill zone is maybe our floor” for pricing, Abovitz says. He didn’t specify precisely which units that may possibly imply, however didn’t object to a comparability with the original iPhone, which expenses $1,000 or extra. Outdated stories occupy attach the Magic Jump One closer to $1,500 or $2,000; Microsoft at this time sells a enhance equipment for its competing HoloLens headset at $three,000.
Abovitz says the excessive cost is justified because over time, a Magic Jump headset can change “your phones, your televisions, your laptops, your medications, which add up to 1000’s of greenbacks.” He’s previously suggested Rolling Stone that Magic Jump headsets shall be priced take care of “extra of a premium artisanal laptop.”
Magic Jump is identified as a secretive company, however it’s unfolded a miniature in most original months, because it’s presented plans to ship its first product. At the original time, it printed info of a partnership with the NBA, presented alongside a video endorsement from retired participant and most original NBA analyst Shaquille O’Neal — wearing what’s it appears to be just like the largest available measurement of Magic Jump goggles.