Sega has had its a part of obliging and never-so-obliging mascots (sorry, Alex Kidd, we know you tried) over the years, but few had been as chilly as Segata Sanshiro, the star of unhurried ’90s advertisements for the Sega Saturn. Segata Sanshiro become a no-nonsense martial arts grasp who encouraged of us to play Saturn video games esteem Sonic R, Radiant Power three, and Burning Rangers after severely beating their asses.
Segata Sanshiro had an improbable theme tune, and he labored out by lugging round (and punching) a enormous white Sega Saturn. Though quick-lived, he’s justifiably more notorious amongst Sega fans than the ravishing heart-administration mascot Hidekazu Yukawa, a Dreamcast-era executive who become on the receiving fracture of beatdowns from PlayStation-loving youth in Jap TV commercials.
For Sega’s sixtieth anniversary, the spirit of Segata Sanshiro is coming serve. Meet Sega Shiro, a new firm mascot with a important connection to Segata. Maito Fujioka, the actor who performs Sega Shiro, is the loyal-lifestyles son of actor Hiroshi Fujioka, the actual individual that portrayed Segata Sanshiro. Hiroshi Fujioka would possibly perhaps be more notorious for his characteristic because the long-established Kamen Rider, Takeshi Hongo.
Sega Shiro’s aim at Sega is quiet significantly mysterious. His debut commercial mostly has the most appealing excessive-schooler showing up and shouting “Sega dayo!” However his outfit furthermore involves what looks to be a judo gi draped over his shoulders, indubitably a reference to the personality’s progenitor, Segata.
On Sega’s web page, the firm says it has “special shriek material” deliberate for June three, 2020, the obliging sixtieth anniversary of the founding of Sega.